Advantages of Improving Your App Store Optimization

According to statistics, it is believed that mobile app downloads will reach three hundred and fifty-two billion by the year 2021 which makes this a profitable business investment that you should consider taking advantage of if you are not already in it. Regardless of whether your items don’t generally have an online presence, it’s as still profitable to take advantage of the mobile application side of things. But it is not recommended that you create a mobile application and neglect it in the Google Play Store or Apple App Store. After creating an app, you need to optimize it to ensure it gets high conversion rates. It is important to note that app store optimization refers to a process where you improve the ranking of your mobile app in the mobile app stores. As an app developer, you need to understand that ASO operates the same as SEO. In both ASO and SEO, your app or website will be ranked based on the optimal content such that when people do their search, your app or website comes up on the first page. When dealing with SEO, you want your website to appear on the first page of Google ranking. This report discusses some of the benefits of improving your app store optimization.

The first benefit of improving your app store optimization is that it helps your app get discovered on various mobile stores. Up to sixty-three percent of total apps in the mobile stores are discovered by customers through searches hence if you don’t optimize your app you are losing a lot to your competitors. Failure to do optimization, your app will not feature in the first, second or even third page of search results. A page’s difference can mean a significant effect on what number of individuals find your application. When searching for a mobile app to download many users tend to look it up in the first and second page, this, therefore, means that you need to undertake ASO to ensure your application ranks high for best exposure to clients.

The second reason why you need ASO is that it will get many downloads. When numerous individuals can discover your application within an initial couple of pages of searching in a mobile application store, this implies you’ll acquire intrigue. This allows clients to understand your report, download your application, and give it a shot. When applications rank higher, there’s an immediate connection with many downloads. With a poorly optimized application, you will be found in the tenth page of the search results. Furthermore, since clients seldom look past an initial couple of pages, those applications won’t get the exposure they need for clients to think about using them.

In summary, the benefits discussed above clearly show why an app developer needs to improve their app store optimization.